From 47k to 335,800 Traffic Per Month
Customers Weren’t the Only Thing
‘High’ at Hemper
The Backstory
Hemper.co, founded by Bryan Gerber, Ravjot Bhasin, and Henry Kochhar, is a company based in Hauppauge,
New York, specializing in shipping boxes of smoking accessories to subscribers. Bryan Gerber, inspired by his
frustration with ordering rolling papers online during college, envisioned a business that would make such products
easily accessible. Alongside his college friends, they curated a selection of smoking accessories, streamlined the ordering
process, and marketed their products outside of traditional channels.
Despite the stigma surrounding cannabis, Gerber’s drive to succeed remained unwavering. Within a year of launching, Hemper.co had generated over a million dollars in sales from their subscription boxes. Today, the company boasts more than (well, they don’t want to brag, but lets just say it might be in the high xx,xxx range) monthly subscribers and has shipped several hundred thousand boxes to members.
But its wan’t always smooth sailing. Hemper was looking for a way to exponentially grow their online presence and capture an organic audience that would not just fall in love with their brand, but CONVERT to sales and help drive the company’s aggressive plans for growth. That’s where WE come in :).
The Results (we always start with desert)
- Explosion of Organic Traffic: 807% increase in organic traffic
- Sustained Increases in Ranking and CTR: Resulting in an increase in traffic from est. 47,763 to around 335,800/month
- New Annual Revenue (estimated): $5.7 million
- Successful Series A Investment Round: Hemper raised $10,000,000 / Series A from Evolution VC Partners and Poseidon Asset Management
- Successful Funding Round: (undisclosed amount) from Talent Resources Ventures
The Strategy
In a nutshell, our SEO process identifies, analyzes, compiles, and reverse-engineers high-yield content tactics and campaigns currently active in the wild, emulating those to produce similar results for our clients…FASTER, CHEAPER, AND AT SCALE.
It answers the question, does or will your content strategy work, and if so, to what degree and at what cost. From there we intelligently create campaigns to emulate what GOOGLE is rewarding in the market, virtually guaranteeing success.
The Execution – a better mousetrap gets the cheese
Strategic Keyword Mapping: Our AI-powered crawlers intelligently scour Google to uncover hidden gems, low-hanging fruit, and undiscovered opportunities.
GAP Analysis and Market Share Distribution: We look at the competitive landscape to discover key areas of opportunity weighted against short, medium, and long term goals, as well as profitability. Afterall, not all keywords/topics are created equally.
Advanced Clustering: Utilizing state-of-the-art neural network modeling, we reverse engineer Google’s knowledge graph. We then scrape data in real time and train our algos to model content opportunities into topical clusters.
Content Analysis and Optimization Map: Our AI then analyzed the top-ranking pages, layering this data with that from an SEO AI model from QuantRadius in order to give us a clear picture of what keywords, structure, flow, NLP keywords, Headings, H-tags, and more are needed to outrank the competition.
Content Planning and Scoring Algorithm: Utilizing the aforementioned steps, we formulate a strategic plan for content curation and implementation, including optimized scheduling and velocity mapped to budget and goals. The application of our content-scoring algorithm. This algo aids with the prioritization of resources during implementation, keeping efforts strategically aligned with budgets and goals.