Disruptive Launch & IPOs…oh my!!!

PRE-LAUNCH SUPPORT

BACKGROUND

Born from a love of smoking and a desire to find a healthier alternative to tobacco cigarettes, Mountain Smokes represents a new era of smoking. The brand set out to capture the essence and pleasure of smoking while eliminating the risks associated with nicotine, addiction, and harmful chemicals. This resulted in smokes crafted for a more conscious generation of smokers, offering a modern solution to an age-old ritual.

The result was a disruptive product set to capitalize on the exploding CBD market and the declining tobacco industry, while delivering an incredible consumer experience matched by none.

Leading up to the launch, and pre-IPO of its parent company The Hempshire Group, Inc. (TSXV:HMPG), the brand required an expert touch on the content front. Our team worked to create an engaging and immersive learning center, focused on education and value.

The Results (yeah, we like to start with desert lol)

• ORGANIC AUDIENCE REACH: +2075% since launch (organic SEO traffic)
• REVENUE ON THE RISE: +184-+187% Increase in Revenue During Measured Period
• NEW TRAFFIC VALUE (est.): $24,900/month

The Strategy

• Understanding the Audience: We conducted extensive market research to understand the target audience’s needs, pain points, and preferences
• Identify Key Value Propositions: We worked to clearly define the unique benefits and advantages of the product line(s) as compared to existing alternatives
• Create Compelling Messaging: Our team worked to deliver clear, concise, and compelling messaging that communicated the value proposition and positioned the products for success
• Synergy: Our strategy and messaging was effectively communicated with cross-departmental teams to create synergy and cohesiveness through the customer journey
• Marketing Mix: Employ a mix of marketing channels to reach the target audience, including social media, email marketing, content marketing, and advertising
• Provide Educational Content: Create informative content that educates your audience about the product and addresses their needs

The Execution

• Creating a Compelling Product Story:  By developing and adhering to a narrative that highlights USPs, why it’s unique, and how it benefits the customer
• Use Visuals: Use high-quality images, videos, and infographics to demonstrate, educate and inform
• Promos: Mountain Smokes offered a limited but very generous ‘free pack’ promo for early adopters that helped spread the word