Contacted by NASA?! Whoa…

MEDIA AND PR CAMPAIGN

BACKGROUND INFORMATION

The consumer and commercial drone market has experienced exponential growth in recent years, with some projections, such as those from Goldman Sachs Research, estimating a market size surpassing $100 billion in the near future.

Tapping into this demand, consumer drone pioneer EXO Drones achieved early success. It’s 2020 debut was met with much anticipation, receiving high marks from consumers and critics alike. By 2021, the company had risen among the ranks to become the fastest-growing drone company in the world, making it a major contender in the highly competitive market.

Capitalizing on its early success, EXO Drones was excited to announce yet another major milestone as it prepared for a strategic partnership with Hubsan, a global leader in consumer drones. This is where we came in.

The Results (yeah, we like to start with desert lol)

• AUDIENCE REACH: 525 Million
• NEWSWIRE PLACEMENTS: Over 850 Newswire Placements
• MAJOR MEDIA PLACEMENTS: Over 55+ including Business Insider, Bloomberg, Associated Press, TD Ameritrade, Yahoo, MarketWatch, International Business Times, Daily Herald, Boston Herald, FOX news, ABC, NBC, CBS, Benzinga, and more.
• DOFOLLOW BACKLINKS: Over 240+ DOFOLLOW backlinks
• NO-FOLLOW BACKLINKS: Over 2400+ no-follow backlinks
• NASA: (see below)

NASA – We’ve MADE contact!!!

No, not with aliens (or have we???).

Turns out, Antarctica stands as a remarkable parallel to the challenges of space exploration. Its harsh climate, rugged terrain, extreme temperatures, and isolation closely mimic the conditions astronauts will encounter on long-duration missions. This icy continent offers a unique and accessible testing ground for developing prototype systems and technologies crucial for future lunar and Martian missions.

This makes the landscape an ideal testing ground for NASA to do research. As part of this research, drones are sometimes employed to explore areas where ‘man’ can’t safely reach or to survey the landscape. Our robust approach to media coverage, combined with our award-winning journalistic touch, resulted in the perfect ‘storm’ of media and product fit. The likes of which grabbed the attention of none other than NASA…yes, THAT NASA. This resulted in NASA’s Ames Research Center in Antarctica reaching out to us to discuss the possibility of utilizing EXO’s drones at their facility and as part of their research program.

The Prep Work

Our media team created a comprehensive media and PR strategy that focused on storytelling, engagement, and collaboration. Our goal wasn’t just to achieve massive brand exposure, but to earn the interest and trust of consumers and corporate buyers.

1. Identify Target Audience: The first step was a collaborative approach to discovering and honing in on the exact demographics, interests, and media consumption habits of the cleint’s target audience, enabling us to tailor the messaging and outreach efforts more effectively.
2. Craft Compelling Stories: Next up was crafting the narrative, writing engaging and newsworthy stories about the brand, its products/services, and its impact on the industry or community to capture media and audience attention.
3. Work Our Network: As media specialists, we bring over a decade of experience to the table, and along with that, a LONG roster of industry contacts, from radio and newspapers, to TV and major media outlets. These connections, including journalists, reporters, and more, help give us a leg up on the competition and ensure that the client’s campaign kicks off with a bang.

The Execution

Timing the news and media releases to strategically amplify awareness and interest ahead of the manufacturing partnership, we worked closely with their marketing team/agency to ensure optimal synergy with their marketing matrix.

1. Leverage Media Channels: Utilizing a broad mix of traditional media (TV, radio, print) and digital channels (social media, blogs, influencers) we were able to reach a wide audience and amplify the brand’s message.
2. Strategic Partnerships: Working within our network and with various newsdesks, we established publication channels, setting the stage to reach an audience of millions.
3. Create Buzz: Generating anticipation and excitement around new product launches, events, or milestones through teasers, exclusive previews, and behind-the-scenes content.
4. Engage with the Audience: Foster a two-way conversation with the audience through social media interactions, Q&A sessions, and user-generated content to build a loyal following.